How to Write a Cover Letter in 2023 + Examples

 How to Write a Cover Letter in 2023 + Examples

A cover letter is an important component of the job application process. This introductory letter is your first shot at making an impression with a potential client or employer.

 

 How to Write a Cover Letter in 2023 + Examples

No, they are not a waste of time. Yes, they are read. In fact, while many resumes can look the same - a well-written cover letter can be what sets you apart. An impressive cover letter can persuade a hiring manager to interview you.

When it comes to writing a good cover letter, it's often the little things that make a big difference (and impression!) To help you craft a winning application, we've put together some of the best cover letter tips below.

From formatting advice to writing tips—these tips for writing a cover letter will help you get started on the right foot. Did we mention we also include examples? These will help you see and understand what hits the mark and what doesn't. Let's dive into it.

Choose the correct cover letter format and style

Here’s an example of a well-formatted letter in action:

Your name

Phone number

Email address

 

Name of hiring manager

Company name

Company address

 

Dear {Name of hiring manager},

I am excited to apply for the Web Developer role open at {Company Name.} I have more than 10 years of experience in web development, and my proficiency in JavaScript and HTML/CSS in particular, align with the responsibilities highlighted in the advertised role.

In my role as Lead Web Developer at {previous or current employer/client name}, I headed the team in charge of overhauling the company website. I was able to create a faster, more modern, and responsive web experience keeping real users in mind. This resulted in a 35% reduction in the bounce rate and a 25% increase in conversion rates. I believe my hands-on experience and skills will prove relevant for your upcoming rebrand and subsequent website changes.

I am very interested in discussing your Web Developer role in more detail. I am available for an interview at your earliest convenience. Thank you for your time and consideration.

Sincerely,

{Your Name}

How to customize your cover letter

Although you can save time with a copy-paste cover letter, it can cost you your opportunity. Here's how to customize your cover letter for a specific job. Compare the two examples—which applicant looks better to you?

Good:

 

Dear Mr Smith,

 

I am excited about the project management role opening at Organization Inc. Your job posting mentions an upcoming employee onboarding project. This one particularly stands out to me as I recently wrapped up a similar project where I managed a team of four to deliver a new employee training program.

Bad:

For which applies

 

I am a hard working and determined project management professional seeking the opportunity to succeed at Organization Inc. In my current position, I lead a team of 10 people to meet and exceed project goals. I am confident that my knowledge and experience make me a perfect fit for Organization Inc.

Limit the cover letter to one page

While it may be tempting to go into detail about your work experience and qualifications in your cover letter – don't. Short is best. It's best practice to limit your cover letter to one page—less in some cases.

 

Hiring managers will likely review multiple applicants. A long, rambling letter is more likely to be ignored than considered.

Address the hiring manager

If possible, use a name to address your cover letter. If you don't already know who to address the letter to, a little research can go a long way. Visit the company website and try to find a relevant contact from the 'About Us' or 'Meet the Team' pages. You can also try to find the right person through LinkedIn or with some good old fashioned Goggling like "company name' hiring manager".

In the contact section, use the person's first and last name (eg Chris Smith).

In the opening salutation, use the person's first name and last name.

If you know the industry is more casual, feel free to drop the last name and just use the first name.

Next Steps

Writing a cover letter is a lot of work. Make no mistake about that. However, it’s important to spend this time creating a professional application. It’s how you’ll make an impression on recruiters, hiring managers and/or clients.

 

Once you have written, edited, and proofread your cover letter—it’s time to send your application. Whether it’s via Upwork, LinkedIn, or through email—pay full attention while sending.

 

If you’re attaching your cover letter as a file, make sure your file is in the correct format. PDF is usually best. Name your file ‘[Your Name] Cover Letter’.

 

If you are copy-pasting your cover letter into an email or into an Upwork proposal—pay attention to spacing and formatting. Add in line breaks and fix up margin or font issues if relevant.

 

Once you are happy that everything looks as it should, hit send.

 

The next step in the application process is usually an interview. Whether in-person or virtual, an interview is a fantastic opportunity to make a great impression—so make the most of it. Check out our article on interview tips for freelancers and clients as well as our tips on how to tailor your interview answers and impress clients to start preparing for your interview.

 

Good luck on your search!